How NOT to make a presentation
In early December, I had attended a 3 hour seminar related to a topic that had drawn my interest. The seminar was free and it was given by a senior vice president of a consulting firm. Now, anytime you go to a free presentation, the idea is for the presenter to sell his services and company. The presentation should be laden with background facts and should have keys that will further tie in the audience's interest in possibly using his services.
Right off the bat, there was some issues with the audio system. The microphone, which was pinned to his lapel, was not working properly with his voice fading in and out. The presenter was a 'walker' in that he liked to move from one end of the stage to the other as he was making his presentation. This exacerbated the fading issue. Then when we suggested that he replace the pinned mike with a handheld one, he fought it suggesting that his voice was loud enough for everyone to carry. So for a few minutes, he talked without a microphone. If he had stayed in one position, i.e. behind a podium, he would have pulled it off but because he was a walker, he would face one side of the audience while the other side barely could hear him. We then suggested that he use the handheld mike which he finally acquiesced. However instead of holding the mike close to his mouth, he would drop the mike while he was talking which caused him to fade in and out again. Because he walked around, he came close to a speaker which then generated a large feedback.
Beyond the audio issues, whenever a question was asked, he would talk around the question by giving vague answers. Then looking at his presentation, it was laden with acronyms and abbreviations which prompted even more questions. He did not design the presentation to take into account the level of knowledge that the audience had. Finally, his demeanor and tone was one of arrogance which may not have been purposeful but unfortunately came across that way.
Finally, in trying to make a case in having the audience consider his service, it simply did not work. People walked out of the seminar shaking their heads and even said that this was a waste of time. I surmised that it was due to the lack of flow related to the audio system, the lack of foresight to understand the audience that he was talking to, the confusion generated by how he constructed his slides and his presentation style.
Jim Wylie